Mexx Ltd

The global fashion retailer Mexx is launching its franchise concept in the UK and Ireland, a stunning opportunity not to be missed for serious investors.

The already established Dutch born brand Mexx is increasingly becoming more and more familiar with discerning, fashion conscious clothes shoppers around the UK and Ireland, sitting alongside the likes of Reiss, FCUK, Mango and Zara on the high street. Yet the name is synonymous with high-quality contemporary fashion in more than 65 countries across world.

Founded in 1980 from humble beginnings, it wasn't until six years later that the current name of 'Mexx' was born. Since then, the business has experienced colossal growth and is now an internationally prominent company, employing more than 6,000 people worldwide. Mexx was acquired by one of the world's largest multi-brand apparel, accessories & fragrance companies, Liz Claiborne Inc in the US in 2001, becoming part of a portfolio boasting 44 brands. It was a move described by the company as a marriage made in heaven't, and one that now offers franchisees the kind of support most can only dream of.

The philosophy

˜The Mexx philosophy is inspired by free-spirited, positive-thinking individuals who are optimistic, open-minded, inspiring, nonconformist and fun. Simply said: Mexx is an attitude, a lifestyle, a kiss. Whether we are talking product or promotion, people or philosophy, buttons or buildings, we aim to sustain that creative energy in everything we do and produce."

The products

Mexx customers range from 0 and 40 years old, with lines for women, men, teens, kids, toddlers and babies. It is a true lifestyle brand and merchandise extends beyond apparel, to include a vast array of products from Mexx Socks, Mexx Bed and Bath, Mexx Accessories and Mexx Fragrance to name just a few.

The franchise opportunity

Following the successful roll out of more than 100 Innovative Partner Stores (IPS), Mexx is set to extend this model into the UK and Irish markets. It provides a fashion retail franchise opportunity with a strong international high street brand. One of the most attractive dimensions to the IPS concept is that, while the management of the store is taken care of by the partner, the risk of the merchandise is undertaken by Mexx. It is a partnership formula with low entrepreneurial risk, meaning that you have no merchandise risk, no markdown risk and no stock risk. Partner: The lease and store investment, Store operations and personnel Sales Mexx, Architecture and store design, Central buying, Inventory and merchandise management, Visual merchandising support Staff Training, Retail operations expertise, Instore marketing/POS, inclusive of window displays, National and global ad campaigns, Mexx connect loyalty programme

This means:

1. NO stock financing
   
2. Guaranteed margin
3. No risk on terminal stock
   
4. Target franchisees
   

Mexx is looking for serious investors, preferably with local expertise, willing to buy into the philosophy of the business. No fashion knowledge is necessary, but the company believes the opportunity would suit someone from a business environment or with a retail background who is looking for a substantial, low-risk, turnkey investment. Mexx has an ambitious expansion programme planned, so the prospect exists for multiple-store ownership for those who are financially capable of backing that ambition. The extensive location research, merchandise and support structure offered, helps to minimise the risk. The entire Mexx package is highly attractive for the astute investor.